Ultrasuede is world’s first ultra-microfiber. Ultrasuede feels like natural suede, but it is resistant to stains and discoloration; it can be machine-washed; and because it is a non-woven fabric, it cannot pull or fray. It also ages better than real suede, is stain resistant and is animal friendly. The fabric is multifunctional: it is used in fashion, interior decorating, automotive and other vehicle upholstery, and industrial applications, such as protective fabric for electronic equipment.